Google People API
Connect via Google's People API. Your contacts, groups, and labels stay in Google.
All integrations
Integrations · CRM
Sapien + Google Contacts
Use your Google Contacts data where it lives. Get contact analytics with traceable insights and repeatable workflows.
How Sapien integrates with Google Contacts
Your labels and groups
We map your contact groups, labels, and organization data so analyses use your definitions.
Contacts + financial in one place
The Company Engine connects Google Contacts with your CRM, GL, and ERP for end-to-end analysis.
What you can do better with Sapien
Google Contacts gives you the data. Sapien adds driver-level analysis, traceability, and repeatable workflows so your team spends less time reconciling and more time deciding.
Contact-level analysis
Google Contacts stores your relationships; Sapien connects them to revenue and pipeline data for traceable insights.
Unified analytical layer
Combine Google Contacts with your CRM, ERP, or warehouse data for a single source of truth.
Repeatable workflows
Turn monthly contact reviews into Workflow Agents that execute identically each period.